Download Ebook The Digital Innovation Playbook: Creating a Transformative Customer Experience By Nicholas J. Webb

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The Digital Innovation Playbook: Creating a Transformative Customer Experience By Nicholas J. Webb

Download Ebook The Digital Innovation Playbook: Creating a Transformative Customer Experience By Nicholas J. Webb

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Sales Rank: #807785 in Books
Published on: 2011-08-30
Original language: English
Number of items: 1
Dimensions: 9.40" h x 1.12" w x 6.40" l, 1.05 pounds
Binding: Hardcover
270 pages

From the Inside Flap
The Digital Innovation Playbook: Creating a Transformative Customer Experience

There are more than 3.5 billion pieces of shared content each week on Facebook alone; more than 700,000 businesses with active Facebook pages; 5.3 billion Facebook fans from purpose-built Facebook pages; 22 million LinkedIn users across Europe, with 100 million worldwide; 140 million Tweets per day; and 70 percentof bloggers talking about brands on their blogs.

Whether you want them or not, there's a vast, untapped pool of naturally occurring conversations going on about your company right now. Is your business just taking it all in . . . or is it making the most of its digital media to actively listen back, and join in the conversation?

Written by successful innovator Nicholas J. Webb—who haspioneered more than 300 innovations and been awarded more than thirty-five patents by the U.S. Patent Office—The Digital Innovation Playbook explores what digital media is really about for today's businesses (hint: it's all about the customer, beginning to end), demystifying the complex world of digital innovation so you can turn listening observations into meaningful innovations.

Ready to engage your customers in ways that keep them coming back—and spreading the good word about your brand while they're at it? Take a look inside The Digital Innovation Playbook and discover:

The secret of listening well in the digital community to generate true customer value
How to cull the best information for your innovations from your digital communityThe power of digital direct marketing to boost marketing ROI and increase profits
The revolutionary RealOpen diagnostic chart for incredible success through a customer experience focus
How to create digital resources—from podcasts tovodcasts—that add value for your customersDigital Innovation Superstars who are changing the digital landscape by adding value, connecting with customers, and building up their brands: INDYCAR, Kodak, the U.S. Army, Southwest Airlines
How you can earn your Digital Innovation Superstar certification

With Quick Response (QR) codes at the end of each chapter enabling immediate access to uploaded videos, the latest digital media best practices, and free ongoing webinars at www.digitalinnovationplaybook.com, The Digital Innovation Playbook equips you to lead your company to unprecedented visibility and success through digital innovation.

From the Back Cover
Praise for The DIGITAL Innovation Playbook

"The Digital Innovation Playbook is the product of Nicholas's inventive mind, countless hours of research, and keen perspective on all things digital. Not only do I value Nick's advice, but I also enjoy the passion with which he delivers it. That said, I couldn't imagine leaving you in more capable hands."
—Steve Faktor, Vice President, Business Growth andInnovation, American Express, from the Foreword

"Nicholas Webb's theories on innovation and innovation management are so insightful, practical, and visionary that they have becomes the best practices of innovation management for future."
—Dr. Johan Kotze, Innovation Manager Racquet sports,HEAD Sport GmbH

"Nicholas is one of the true thought leaders in the area of innovation management. As a successful inventor himself and as a corporate innovation strategist he brings together the best of both the theoretical and 'real world' innovation practices. He has coined the term 'Digital Innovation' which I believe is the next evolution of innovation best practice."
—Paul Pluschkell, Founder and CEO, Spigit

"At Planview we take great pride in working with clients and other thought leaders to drive the innovation ecosystem forward. Nicholas Webb's insights into the trajectory of innovation best practice and digital innovation are major additions to this ecosystem. Digital innovation is fueling some of the best organizations and technologies in the world. This book provides you the game plan."
—Patrick Tickle, Executive Vice President of Products, Planview

About the Author
Nicholas J. Webb is the founder and President of Lassen Innovation, a management consulting firm specializing in business growth and innovation management. He is a highly successful inventor with over thirty-five technology related patents. His clients include some of the world's top corporations in several industry categories. He is a prolific author. His books include The Cost of Being Sick and The Innovation Playbook. Webb and his inventions have appeared on ABC, NBC, and Fox news.

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